Thrash and heavy metal dominated the scene, making way for the biggest bands to become known. In fact, these became very dotted and perhaps matched the sounds of electric guitars that are a characteristic instrument of the genre.ĭuring later years, other genres would begin to emerge. Although the lettering was still in force, many bands and artists decided to incorporate some elements of those elements into their logos, such as less curved letters. It was not until the ’70s that rock began to be grounded in the music industry. This style of logos became very popular in the pop genre. It was quite usual to see the names of bands written in freehand and with calligraphy that attracted attention for being quite beautiful and simple. Decades before Metallica existed, many bands had the need to give a little more identity to their image, and, as at that time graphic designers did not have technological support like the current one, lettering became very fashionable. To understand why this logo became one of the most popular since its creation until today, it is necessary to dig a little bit into the time in which this and many other bands of different musical genres emerged. This idea would later become the hallmark of a band that was preparing to become the biggest metal band in history and also becoming a reference for other great artists that would emerge later. This means that the creation of the logo was not a problem for him, so, in a sketch, he was able to capture the idea he had. He then added that during his time in high school he studied drawing for a few years. James confessed in an interview that he was the creator of the iconic logo by which the band is recognized in every corner of the world. The band did not hire an expert in graphic design that understood all of the ins and outs of logo designing, instead, the artistic mastermind of James Hetfield was the protagonist of this story. However, the origin of Metallica’s iconic logo is much simpler than you may think. The Metallica logo has undoubtedly become the logo of metal itself.Īccording to graphic design experts, creating a memorable and easy-to-identify logo is not a task that everyone can achieve since it is hard to design a logo that stands out, but also have the simplicity needed to draw in as many people as possible. Among all the important metal pioneers from those times, one of the significant names was Metallica, who has made the biggest impact with their image, music, marketing strategy, and of course, with their branding. Genres of rock and roll reached their peak while touring the world with millions of people coming to their live shows. In the spirit of our modern era, we see metal culture exceed every limit possible, non-metal celebrities wearing old-school Metallica, Megadeth, Iron Maiden, Slayer, and Cradle of Filth t-shirts as established clothing brands selling metal band merchandise as a part of their collection.īands started in the ’70s and ’80s were the pioneers of a tremendous wave of this new culture and it dominated the entire planet only within a few years. Logos, album art, and graphics have been a unifying part of its culture and have influenced the entire world with these slogans.
Through the years, rock & metal music has separated itself from the rest of the world not only with its irresistible energy, but with the visuals the culture has developed. It is a lifestyle with its own fashion to it. When it comes to rock, it is much more than just music. MetallicA logo – most recognizable metal logo ever existed?
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